The Global Privacy Platform (GPP) enables advertisers, publishers and technology vendors in the digital advertising industry to adapt to regulatory demands across markets. It is a single protocol designed to streamline transmitting privacy, consent, and consumer choice signals from sites and apps to ad tech providers. IAB Tech Lab stewards the development of these technical specifications.
The articles in this section will cover various commands your organization can make using the IAB GPP API. These commands are standard with the __gpp function call.